Cassie has been a vegan for over 20 years. One of her dreams is to help vegan businesses to take over the world. Another one is to help non-profits succeed in attaining their goals of ending animal suffering, improving human-animal relationships, and improving human health through non-animal diets. To that end, she started VegAnalytics back in 2009.
She has worked in areas of customer service, technical support, database analysis, brand analysis and research, and product management. Cassie has an MBA and MS in Marketing Analytics from Bentley University, and a BA from Clark University.